Reach an engaged, loyal, high-intent Florida Keys audience — across a website, email list, and social following built over a decade of real visits and real recommendations.
The Numbers
- 120,400 total followers — 86.2K Facebook + 34.2K Instagram
- 3+ million monthly views on Facebook
- 19,800 monthly website views (bot-filtered — verified against GA4, see methodology note below)
- 7,034 email subscribers, 54% average open rate
- 1,260 monthly podcast downloads
Who’s Reading
- 65% women
- 85% US-based
- 80% aged 45–65+
What We Cover
Fun in Key West isn’t a top-10-list site. Every piece of content falls into one of three pillars, which means sponsor placements are never random — they’re matched to the audience state most likely to convert:
- Plan Your Trip — hotels, restaurants, tours, activities for people actively booking a Keys trip
- Bring Key West Home — recipes, cocktails, home & entertaining content for the (much larger) audience reliving the island year-round
- Story Behind the Stop — historic deep-dives, local profiles, insider stories that build trust other Key West content doesn’t
Services
- Social media posts
- YouTube videos
- Blog posts (SEO-driven, long shelf life)
- Podcast features
Partnership Options
- A Weekly Placement — sponsor a recurring reader favorite, like the Sunday swag box drawing or Tuesday Throwback. Low commitment, easy first yes for a local business not ready for a full campaign.
- A Single Feature — one Reel, post, or blog mention to test the fit
- A Sponsored Series — Reel + Post + Newsletter mention working together across a launch or a season
- Insider Finds Placement — a curated spot inside our “hidden gem” content lane, for businesses that don’t want to compete in a top-10 roundup with 30 other names
- Monthly Brand Partner — ongoing presence across every channel, for businesses that want to stay top-of-mind with our audience year-round
- Annual Anchor Partnership — a true integrated partnership, built around your busiest season and your specific goals
- Custom / Destination Marketing — for tourism boards, DMOs, and larger campaigns
Who We’ve Worked With
- Up the Keys Tours
- Tart Tales
- Key West Historic Inns
- iWitness Crime Tour
- Historic Tours of America
Michele O’Connor • [email protected]